Carver Umbrellas

Artisan Craftsmanship Meets Digital Discovery

When Carver Umbrellas partnered with Leadbuilder, they represented the perfect blend of traditional craftsmanship and enduring quality. As artisans who hand-craft traditional umbrellas and specialize in creating large-scale umbrellas for bookmaker stalls at prestigious racecourses, they possessed a unique expertise that deserved wider recognition.

Our collaboration focused on creating a digital presence that would honor their traditional craftsmanship while connecting them with appreciative clients who value bespoke quality. The platform we developed showcases the meticulous attention to detail that goes into each hand-crafted umbrella, highlighting both their heritage designs for individual customers and their specialized large-format umbrellas that have become fixtures at racecourses across the country.

This strategic digital approach has successfully expanded their reach beyond word-of-mouth referrals, connecting Carver Umbrellas with new clients who specifically seek out traditionally crafted, durable umbrellas that stand apart from mass-produced alternatives. Their website served as both a showcase of their exceptional craftsmanship and an effective business development tool, bringing their time-honored umbrella-making techniques to a wider audience of discerning customers and racecourse professionals alike.